Insider internet dating blog
David tells his Digicraft clients to get a basic site in place that satisfies their Minimum Viable Product idea, and then focus on tracking and monitoring everything.
Once they have enough data to analyze, he helps companies go in and slowly adjust the user experience based on the data.
“My role was to demystify the impact of technology on marketing,” he said of working with the early adopters developing websites that would use e-commerce and online advertising.
As one of the first sites of its kind, Online Dating Insider saw a spike in use and grew to become the primary resource for industry news.“You really have to understand how people use, or don’t use, your service,” he said.“And Digicraft helps companies get to that point of understanding.” Online Dating Insider, along with the answers David has provided about the industry across Internet forums, remains a useful resource for anyone looking for insights into the online dating space, though David hasn’t been posting anything new on it for nearly a year.“And perhaps other technologies will enter the space, like Google’s Deep Mind, to act as an omniscient matchmaker — it’s exciting to think about.” He knows those advances far off, but part of what makes David and his Digicraft consultancy great is that ability to look far into the future of the dating industry and make relevant predictions today.
“At my core I love working with startups of all kinds, and I’ll continue to transition what I’ve learned in the online dating industry into something completely different, like e Harmony is doing with Elevated Careers,” he said.
Nowadays, Digicraft focuses on entrepreneurs in the dating world.