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At Truly Madly, we’ve Indianised monetisation rather than blindly copying Tinder or other Western dating apps.
We have a product called Spark with which you can message your matches, which I think every dating app does.
The uses of a dating app are pretty standard across the world.
But how ours is different and very Indian is that we tell the guys what to say.
Say, you’re messaging this girl, who likes Atif Aslam; it prompts: “Why don’t you talk about that?
There are still close to around 10% such people who try to make a profile on Truly Madly, but we don’t let them on to the platform. Sometimes there are married women also who come on to the platform. How has the acceptance of dating apps evolved since you started out? So these are people who are not getting enticed by advertising, they are coming on their own.
It’s still early days because it’s a bit of a cultural shift. Now, 40% of our audience is not even from the metros. And varied people are coming from different backgrounds. Your dream woman exists- and we can help you find her. To find love, marriage, and companionship- stop wasting time on dating sites that don’t deliver.